Ultimately, it seeks to ensure that a website is optimized to achieve the highest possible search engine rankings, steering a path that maximizes organic traffic flow. An SEO audit is a process of analyzing a website’s performance and identifying areas for improvement to increase its visibility in search engine results pages (SERPs). The audit examines various factors such as on-page optimization, technical SEO, backlinks, and user experience, among others.
Easily track your return on investment from organic search and other marketing channels. Your SEO audit services include SEO support and training from our team. So, if you need someone to walk your developers through a fix or need someone to explain a fix, we’re here to assist.
Carl has previously worked on digital strategies for BlackRock, British Airways, Aviva, John Lewis, O2, Eventbrite, Marks & Spencer, NAP Group, Estée Lauder, and Compare the Market. Yes, you can download a PDF file with your SEO check results by clicking on the “PDF Export” button right at the top of the results page. You can choose between a short and a complete version of the report and even upload your company logo to generate a personalized report.
SEO Link Audit
With their vast number of team members, they can audit your website in time, as well as implement the necessary changes. Depending on the size of your website, you may need to request a custom quote for your audit. For example, our SEO audits include a certain number of pages. We’ve partnered with several companies, however, that have hundreds of pages on their site. Size — it’s the most influential factor on the cost of your SEO audit.
If you’re unsure where to focus your efforts, a website audit is a great place to start. Keep reading to learn why audits are beneficial and how best to conduct them. A comprehensive website audit can boost site performance, improve SEO, and enhance online visibility. That’s why we use Copyscape and Originality.ai as part of our SEO audit services; it’s a quick and easy way to detect potential plagiarism and duplication issues on your website.
- To check your website’s mobile friendliness, use Google Lighthouse to run an audit for performance, accessibility, SEO, and progressive web apps (PWA).
- Site speed is a Google ranking factor—and one of the most impactful elements of user experience.
- The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually.
- Enterprise organizations often have many informational pages, like PDFs, articles, product bulletins, blogs, etc.
Step #12: Find and Fix Indexing Problems
Unsure why your website isn’t ranking higher in Google and other major search engines? As an SEO leader we provide SEO audit services that deliver a search engine optimization strategy for success. Site speed and page experience directly impact organic positions. As such, improving these aspects can lead to higher SEO Anomaly rankings and better visibility. At this step of the SEO audit checklist, you should audit your Core Web Vitals.
Duplicate Content
Delve into your analytics to gather data on user behavior, traffic sources, and conversion rates. SEO tools and AI are increasingly helpful, but they’re still just tools. Ultimately, your own human judgment, experience, and common sense remain the most critical factors in effective SEO.
Determine if CSS and JavaScript files can be combined or if modern HTTP/3 protocols are in use to allow multiple requests to process simultaneously. Review your files for unused CSS or JavaScript that could inflate load times and unnecessarily increase file sizes. Investigate whether file compression, such as Gzip or Brotli, is enabled to compress assets served to users. Tools like Google Lighthouse can detect if compression is missing and identify files contributing to slow load times. Assess your site for missing canonical tags, non-indexable canonicals, or conflicting tags. Tools like Screaming Frog or Semrush can help identify issues efficiently.