We make sure content creators are not only writing or posting anything they find interesting. The content optimize for SEO needs to follow the strategy of our traffic analysis. To optimize for GEO, ensure your content is clear, concise, and structured.
Search Planet: SEO-byrået som gjør bedrifter og nettbutikker synlige
The more backlinks you have, the more authoritative you seem to the Google algorithm. In addition to describing what the image contains, you should include your keyword in the alt text to give you a better chance of ranking. The Google search algorithm has gotten more complicated than ever. It’s important to take into account a wide variety of factors like website age, authority, user experience, and even website structure.
- And, to make the most of your keyword research, be sure to check out our resources on keyword grouping and keyword niches.
- The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages.
- You can also look at search volume, but “Traffic potential” tends to be more accurate.
- Look at your competitors’ pages, and keep their qualitative attributes, such as their history in the industry, in mind.
- Some types of meta tags (like title tags) might appear on the search engine results page (SERP), though.
- Avoid keyword stuffing, as search engines no longer consider keyword density as a ranking factor.
Voice and Visual Search Optimization
Most of the time, I either run a full site crawl or focus on a specific list of URLs. This gives you the perfect opportunity to capitalize on the trend with new content. I can see which topics or BHS Links site sections bring in traffic, helping me plan my next steps and future content strategies. SEO Gets is my favorite tool for analyzing Google Search Console data.
Check if Google Can Crawl Your Pages
Mobile optimization is also essential because Google practices mobile-first indexing. Instead of crawling a desktop site, the algorithm will use the mobile version of your site when indexing and ranking pages for SERPs. Algorithm changes in 2020 is centered around the user experience and user-friendliness of the website.
If a marketing blog says that something is true, always look for examples where someone did the opposite and still succeeded. There are few rules in marketing that can’t be bent or broken, so be open-minded when developing your own content marketing plan. To win at content marketing, you have to be able to make your own judgments about what works and what doesn’t.